Advertising medium



' Feb. 23,1926. 1,573,898

F. E. ARMSTRONG ADVERTISING MEDIUM Filed Feb. 11. 1924 Patented Feb. 23, 1926.

PATENT OFFICE.

I FRANCIS EDWIN ARMSTRONG, OF TORONTO, ONTARIO, CANADA.

AnvEn rIsINe MEDIUM.

To allauhoin it may concern:

Be it known that I, FRANCIS EDWIN Aim- STRONG, a subject of the King of Great Britain, residing in the city of Toronto, county of York, Province of Ontario, Canada, have invented certain new and useful Improvements in Advertising Mediums, of which the following is a specification.

My invention relates to improvements in advertising mediums, and more particularly to outdoor means for displaying advertisements, and the objects of my invention are, first, broadly, to produce a non-fragile advertising medium assembled or manufactured within doors, which will be strong and flexible in character so that it may be folded or rolled for transportation to place of use, and then opened out and readily mounted by unskilled labor: second, specifically, to produce a medium possessing the characteristics 'set forth which will permit light rays to pass therethrough to clearly display the advertising matter, and third, to providean outdoor advertising medium less costly to manufacture, install, and use, than any I am acquainted with thereby placing within the reach of many advertisers, locations now only possible to rent by those whose appropriations are very large, and in the following specification I shall describe and disclose several embodiments within my invention, and what I claim as new will be setforth in the claims forming part of this specification.

Fig. 1 is a front elevation of a display medium within my invention, unmounted, showing the advertisement-medium carrying member co-extensive with the backing or foundation. Fig. 2 is a view similar to Fig. 1 except that the advertisement-carrying medium is composed of several sections coupled together. Fig. 3 is a plan view of a circular frame showing my advertising medium removably coupled thereto in a convenient manner, and Fig. 4 is a front elevation of portion of my preferred form of advertising medium showing the backing or foundation, and showing the preferred manner in which the over-lapping ends of Serial No. 691,946.

member are the advertisementcarrying secured in place.

In the drawings, like characters of reference, ,refer to the same parts.

Obviously since my advertising medium may be readily mounted in place of use, it may be readily demounted when it is desired to change the advertisement.

The backing or foundation for my advertising medium may be made of any suitable fiexible material, adapted to be manipulated as set forth, and which will weather a reasonable length of time, and this backing or foundation may be made of vegetable or mineral matter, for instance, such as canvas or duck, and wire netting, either in woven or otherwise built-up form.

Although the advertising medium in its preferred form will preferably permit light rays to pass therethrough so that a source of light located within or behind the article may illuminate the advertising matter, it must be distinctly understood that I do not confine myself to constructing my advertising medium to permit light rays to pass therethrough, nor do I confine myself to any particular mounting means or support for the advertising medium, nor to any particular way or manner of detachably securing the advertising medium to its frame or sup port.

Nor do I confine myself to any particular means of detachably securing the advertisement-carrying member to the flexible backing or foundation.

Although I have shown the advertisement-carrying member in the form of a covering substantially coextensive in size with the backing or foundation, it must be understood that the relative position of these parts can be inverted; that is to say, the 90 printed, lithographed, or painted surface of the advertisement-carrying member may be placed against the back of the backing or foundation, and the mesh of the latter may be large enough to permit the advertisement 95 to be read therethrough, particularly if a source of light be located within or behind the advertising medium.

A is any suit-able flexible backing or foundation which will reasonably withstand the Weather and wind pressure, and s itably removably secured to said bac. rig or 5 foundation is the flexible advertisementcarrying member-B which may be made of any suitable mineral or vegetable substance, opaque, or not.

In Figs. 1 and 2 I show a conventional form of advertisement with which the advertisement-carrying member B is provided. This member is suitably removably secured to its backing or foundation A, and my pre ferred manner of coupling these parts together is by means of stitching C. This stitching material maybe of mineral or vegetable substance. I prefer to use weather-proofed linen or cotton for this purpose, such as bootmakers use.

The article in question may be coupled to any suitable support either fiat, circular or otherwise shaped, and a convenient way of preparing said article for attachment is to provide the same with a plurality of holes 1) along each side and end through which fastening means may be passed.

In Fig. 2 the advertisement-carrying member B is shown as composed of several sections E, and these. sections will be associated with their backing or foundation A to properly display the advertisement.

The form of the articles shown in Figs. 1 and 2 may be secured-to a fiat surface, or they may be securedaround a circular frame composed of a plurality of hoop-shaped members F. These members are properly braced together, and othewise supported, but as this bracing and supporting is not germane to my invention I have not illustrated same. r; The size "of the advertisement of course will determine the size of the backing or foundation A. When the size of the sign has been decided on, the advertisement-carrying member B is removably secured to its .gbacking or foundation in the factory or workshop and in due course the article is folded or rolled for transportation to point of use. v When the article is provided with the holes '31), suitable fastening means must be passed ther-ethrough, such as bolts G which may be permanently mounted in the supporting member for the article, such as the hoops F, one only of which isshown in Fig. 3. The :holes D will be made to register with the bolts G, and when the article has been placed in position, the nuts II are replaced.

In order to prevent the wind injuring the advertisement-carrying member B, the edge .I of the outer end .I of the advertisementcarrying member B is preferably over-sewn by means of stitches K. Of course any other suitable destructible fastening for this purpose may be used.

In order to allow for expansion and contraction and to reduce to a minimum distortion of the article, the slots 2, as well as the holes I) are so formed as to provide for the necessary movements.

In Fig. 3 a source of light 3 is shown in the form of an electric lamp which is located within the support for the advertising medium, and when the backing or founda tion A and advertisement-carrying member 18 will permitthe passage of light rays therethrough, the advertising matter will be illuminated. This will make a very attractive advertising device, specially if the mounting frame therefor be moved or rotated. V

l Vhen my advertising medium is attached to a wooden wall, either indoors or outdoors, the advertisementcarrying member B need not necessarily be made of material to permit light rays to pass therethrough, because in this field of use interior or rear lighting of the sign is not sought.

Where the space is quite large, of course the advertising matter of various manufacturers and merchants can be displayed on one sign. In such a case, if any given contract for portion of the area of such. sign should not be renewed, the advertisementcarrying area can be readily removed without demounting the sign, and replaced.

It must be understood that the outer end J will be secured in place after the circular sign has been mounted, as well as the overlapping ends 4: of the backing or foundation A. i

While I have described what I consider to' be the best embodiment within my invention, it must be understood that the principlethereof may be embodied in many different forms, andI desire not to be limited beyond 105 the requirements of theprior art and the terms of my claims.

What I claim is: p

1. As a new article of manufacture, a laminated advertising medium of flexible 1101 sheet formation comprising a weather and windproof light passing backing layer, a

weather and windproof advertisement carrying layer coextensive with the backing layer and formed of light passing material, L?) and means for connecting the layers along spaced lines whichare distributed over the entire area of the medium whereby slight relative movement of the layers between said lines will be permitted when the me- 120. dium is folded or rolled. I

2. As a new article of manufacture, a, laminated advertising medium of flexible sheet formationcomprising, a weather and wind-proof light passing backing layer, a 25i weather and wind-proof advertisement carrying layer coextensive with the backing layer and formed of light passing material, said advertisement. carrying layer being formed of a plurality of interconnected sections adapted to carry related or unrelated advertising data, and means for connecting the sections of the advertisement carrying layer to the backing layer along spaced 5 lines so that the said layers will be permitted to move relative to each other between said spaced lines when the medium is folded or rolled and so that said sections may be independently disconnected from the other sections and the backing layer Without being destroyed for being replaced by additional sections carrying difli'erent advertising data.

FRANCIS EDlVIN ARMSTRONG. 

